Vox launches Sitebuilder and takes aim at the growing SME marketMonday, November 2nd, 2015
Vox has launched Sitebuilder, a website development solution that enables end users and small businesses to create and maintain professional and fully responsive websites, with ease.
“Sitebuilder is the first of many new developments in our easy-to-use digital management solutions and provides users with an extraordinary degree of customisation, delivering maximum reliability, and minimising startup costs. We’ve worked hard to make it easy for our customers to build their own websites,” says Riaan Gouws, Web Hosting and Backup Product Manager at Vox.
SMEs are an increasingly important, but underserviced market when it comes to digital communications tools, and in particular, website development. Sitebuilder provides small business owners with the ability to manage, build and add features to their website, without having to depend on an external party. This includes having advanced features on the site, and no requirement to constantly update the content management system (CMS), with monthly vulnerability and/ or monthly patches like on other platforms.
“Research tells us that experienced web development agencies in Gauteng easily charge R10 000 and upwards, to build a basic website, paired with additional monthly retainer fees for maintenance, leaving many small business owners, unable to enter the digital space,” adds Gouws.
Sitebuilder is a month-to-month service that includes web hosting, and is available in three packages (Sitebuilder Starter, Booster and Turbo), to ensure that there is a best fit solution for SMEs, not only in terms of number of pages, but also budgets.
Adds Gouws, “The reality is that brick and mortar storefronts are increasingly becoming digital storefronts, so the requirement to deliver a cost effective model becomes more critical for SMEs, with e-commerce capabilities, and an integrated AdWords element. We’ve included these in Sitebuilder, as add-ons, and created a pricing structure, that makes these a viable addition to any small business’ digital strategy.”
Despite the ease of use, and pre-built templates for a DIY approach, a Do-it-for-me (DIFM) service is available across each of the three Sitebuilder packages, whereby Vox Telecom’s team of expert web developers, can build the website for you.
Concludes Gouws, “We’re hoping to disrupt the web development by delivering a cost effective solution, either as a DIY or DIFM model, and in so doing, lowering the barrier to entry, and reducing the risk for the growing small business market.”
Do-it-for-me plans start at R4 900 once off or R307 per month for a turnkey website built based on content supplied to the team of expert web developers at Vox.