Vox  has concluded a deal that makes it the majority stakeholder in enterprise level cloud tech company, Everlytic.

“The addition of Everlytic completes our portfolio of products and solutions that allow customers to communicate via any delivery channel – email, fax and SMS.  They also add significant intellectual property (IP) in campaign management and success that we are keen to leverage,” Jacques du Toit, CEO of Vox.

Existing Everlytic customers will continue to receive the same high levels of service and can look forward to more innovative product features, as the product set continues to evolve, while Vox customers will be able to leverage the skills and expertise of the Everlytic team to extend and enhance their digital footprint.

“Vox provides us with wider geographic reach and additional channels to market,  which we believe will allow us to accelerate our growth plans,” says Walter Penfold, Managing Director of Everlytic.

The Vumela Fund, which is managed by FNB and Edge Growth, will retain the minority stake it acquired in Everlytic in 2013. Edge Growth’s Head of Investments for Vumela, Richard Rose, says, “We’re excited to continue backing this exceptional team and world class digital communications software. Vox is a natural fit for the business and will be a significant force in achieving our ambitious growth plans.”

Everlytic will operate as a standalone business division within Vox, retaining its highly skilled team of developers, creatives and marketers.

“The leadership team at Everlytic has created a specific culture in the business, and our intention is not to change this, but rather allow them to build on what is already a huge success,” adds Du Toit

Concludes Penfold, “Vox’s entrepreneurial spirit and innovative approach is something we identify with, and we look forward to being a key part of the company’s long term strategy.”