A camera is no longer just a lens or sensor. Instead we are witnessing a fusion between camera vision with deep learning technologies that enable video analytics to become more accurate in extracting and classifying metadata and transforming video into usable intelligence.
When this analytical data gets input into AI engines, it will not only provide us with intelligent information but serves as a basis for predicting future trends and behaviours which help us enhance our own decision-making over time.
The unstructured video data uses metadata to give context to visual images and makes them easy to find, understand and use in helping users quickly glean actionable intelligence from what they see, whether it is classifying objects or attributes like colour, speed, and direction.
One is even able to identify a person’s mood (happiness, sadness and anger) with analytics that use sentiments. This ability to aggregate and parse video data in numerous ways makes video analytics a super tool with endless possibilities without requiring time-intensive human interaction, and making video analytics invaluable in a number of fields.
Listen to Rudi Potgieter, Executive Head of Guardian Eye at Vox, as he speaks about the power of video analytics.