The global video game market is expected to top more than $200 billion by 2023. And when it comes to prize money for professional esports, the total pot increased by 42% last year to reach more than $234 million across almost 4,600 tournaments. Clearly, gaming is big business. But when it comes to the casual gamer, the latest consoles are financially beyond the reach of many. This is where the introduction of rental options in the local market is ground-breaking.

It really comes down to the numbers. At close to R12 000 for an Xbox Series X and R7,000 for an Xbox Series S, these next-generation gaming machines are not cheap. Make no mistake, these consoles provide an exceptional gaming experience, but the price of the console clearly does not  include the required high-speed Internet connectivity, digital content (for example, the Xbox Game Pass), and a decent screen to play on.

Most hardcore players spend upwards of R30 000 on a high-end PC gaming rig. Many have sponsors and approach esports as a serious commitment, training for countless hours. However, the lockdown has highlighted the importance of being able to access entertainment options for people from all walks of life. Gaming today is a social experience.

Far removed from the stereotypes of a reclusive teenager hiding away in their room, playing on a console is something that the entire family can enjoy while they make new online friends in the process.

Everybody plays

Accessibility, therefore, becomes critically important. At the turn of the century, the focus was on bridging the digital divide between those able to benefit from the Internet and those without access. Thanks to the growth of mobile and the proliferation of Fibre, this has all but been addressed. Instead, the digital divide of today centres on the gaming experience.

Today, more than ever, people want to game. It is something that appeals to both the younger generation and the young at heart.

By making the likes of the next-generation Xbox consoles available for rental with a fully managed service and bundling it with Fibre connectivity and digital content access, it suddenly becomes something everyone can enjoy.

Vox’s low latency network design with transit routes throughout South Africa, North America, South America, Europe and the rest of the world provide smoother play when the gaming server you have to use is not in South Africa.

With this access to equipment, connectivity, and the content, comes a fantastic social experience that also introduces problem-solving skills to children. In fact, many international companies access online game servers and ‘scout’ for talent. Those online gamers who excel in a competitive environment bring much value to any organisation looking for individuals capable of delivering in high-pressure scenarios.

So, why not contact Vox this holiday season and check out its Xbox and Fibre to the Home bundle options? Choose from the Xbox Series S, the smallest, sleekest Xbox console launched to date, and Fibre to the Home Bundle starting from just R1 293, including VAT, per month for a 24-month contract. Or what about the Xbox Series X, the fastest, most advanced gaming console yet to be launched? It is also bundled with Fibre to the Home and the managed service starts from R1 645 per month for a 24-month contract.

Enjoy high-definition gaming in the comfort of your living room and give the children that perfect treat. Or spoil yourself with access to one of the most powerful gaming consoles ever designed and see what the gaming fuss is all about.