People of Vox: Spotlight on Natalie van der Merwe
“Technology is best when it brings people together.” ~ Matt Mullenweg
As the Vox Head of Products: Telephony, Natalie van der Merwe is another long-serving Vox employee who embodies so much about what makes the company great. She’s smart as a whip, innovative in her thinking, excited about technology and how it can empower people’s lives, and an all-round ‘Just Plain Nice Person’ who is loyal to the core. As such, she embodies many of Vox’s values and is a great fit within our ‘work family’.
Natalie also played a significant role in facilitating remote and hybrid working arrangements for so many Vox customers when Covid struck the world in 2020 – more on this later!
Having joined in July 2008, she’s now clocked up 17 years at Vox and is surprised to find that the next big milestone – 20 years – isn’t that far off. Let’s dive into Natalie’s pathway at Vox.
The Journey to Date
“The great growling engine of change – technology.” ~ Alvin Toffler
“I feel like I’m part of the furniture at Vox now,” says Natalie with a smile when we talk about her recent 17-year work anniversary. “Actually, no – not part of the furniture, because the furniture’s come and gone more than I have!”
She explains that “Telephony is just another word for PBX, really. So it’s always been PBXs since I started with Vox, with my role and the parameters changing over time.”
Natalie started at Orion Telecom, in 2008, which was then bought by Vox. Before that, she’d been in the PBX industry since 2000. “When I joined, I discovered that, while Orion was trying to get into the PBX industry, they were still very newly in this space, so I was able to put my experience to good use in helping to build up this new side of the business.”
Since then, says Natalie, Vox has probably offered its customers over 10 different types of PBX solutions while she’s been on board. Her passion and talent meant that she moved swiftly from starting out as a PBX Product Manager to becoming a Senior Product Manager, and then promoted to Head of Products: Telephony.
From Hardware to the Cloud
“Our business is about technology, yes. But it’s also about operations and customer relationships.” ~ Michael Dell
“When I first started in this industry, even before my Vox days, telephony was very much a hardware business,” says Natalie. “A PBX was something that you sold – it got installed at the customer’s office and everybody could see, touch and feel it. And then we had an evolution!
“I remember that I was about two or three years in at Vox – around 2010 / 2011 – when we launched our first cloud PBX, which was challenging for me at the time – and no doubt for most of my industry peers – because I’d never been involved with cloud PBXs previously But, as technology marches continually forward, we made the shift.”
Natalie clarifies that from Vox first starting to sell cloud PBX systems, up until early 2020, there was still a significant amount of hardware being sold. “However,” she notes, “at the same time, there was also a serous chip shortage globally, which was a really big issue, because many of the components of the products that I sold needed these chips to function.
“Simultaneously, the word was starting to spread about the advantages of cloud telephony options, with its features that included video calls, remote working and mobility. And then, of course, Covid arrived, with the result that everything just speeded up – significantly!”
Before the first whispers of a frightening new global pandemic started doing the rounds in early 2020, Natalie and her team had already been looking into cloud PBX options, which was to prove highly fortuitous.
The Covid Pandemic Kicks Cloud PBX into Play…
“What new technology does is create new opportunities to do a job that customers want done.” ~ Tim O’Reilly
“I’d started looking at a couple of cloud PBX competitors, and we’d done some testing. I’d even started out some research and development (R&D) projects before Covid loomed. And so, when it did arrive, we were able to move very quickly, launching around July / August 2020.
“When you think that we went into lockdown at the end of March that year, it was just four months later that we were able to launch and offer our customers fully tested and researched cloud PBX solutions to help South Africans continue working remotely, as efficiently as possible.”
Four months is an astonishingly short timeframe in which to launch a new product!
Natalie continues: “We sold our first PBX solutions as semi-cloud. After that, in just under a year, we went completely cloud-based, and we haven’t looked back! It provides all the functionality to facilitate ease of remote working, and everything a business needs for unified communications, with its core components of voice calling, messaging and video conferencing.
“Those phrases were such buzzwords just 10 years ago, but they really started coming into play in South Africa for us during Covid. At Vox, we were very proud to be able to help South African businesses and individuals carry on thriving during Covid and beyond. Having the right technology and tools really can make life better.”
On the Home Front
“Innovation is the outcome of a habit, not a random act.” ~ Sukant Ratnakar
Moving away from Natalie’s work persona, we find that she has an interesting heritage, with her father being South African ‘to the core’, and her mother born in Italy. Natalie herself was born in the small Karoo town of Beaufort West, where she lived with her parents for the first year of her life.
“My mom came over with her parents on a ship from Italy – as you did in those days – when she was about four or five. I’ve gone over to see where she originally came from, and where my grandparents lived, which was very special. “I’m also married – to my high school sweetheart – and we have a beautiful 15-year-old daughter who keeps us very busy, as all teenagers do.”
Besides doing some very worthy charity work in her spare time, Natalie relaxes and unwinds with a group of friends who all like to craft. “We get together every couple of months to do something creative. So far it’s involved a lot of painting, for example we’ve painted welcome mats, canvases, bags… We’ve also tried out lipstick making, a macrame class, making chocolate truffles and doing ‘zentangling’… It’s nice to just de-stress and have a good laugh with your friends.
“I still do ‘zentangling’ in my spare time, which is so much fun! It’s actually just scribbling, but you get patterns and you create… Instead of scrolling on my phone at night, I grab a book and the zentangling is a great way to clear my mind a little bit.”
Natalie works from home three days a week and is at Vox’s Johannesburg head office for the other two, an arrangement that suits her. “It’s great to have the option of really getting through my work while I’m at home,” she clarifies, “but those couple of days in the office also serve to re-connect with my colleagues, and experience the company’s energy and friendly vibe. I’m very fortunate to work with team members who are very hands-on and helpful, and always happy to learn new things.
“I think that Vox’s employees are one of the company’s greatest strengths – our culture is one of hard work, but also being prepared, always, to reach out a helping hand whenever anyone has a need.”
And of course, it’s partly thanks to Natalie and her team that Vox employees – and customers – have the option of being able to work from home in the first place, using Vox’s cloud-based telephony and unified communications solutions!
A Constantly Evolving Journey
“It’s not that we use technology, we live technology.” – Godfrey Reggio
As well as Vox’s friendliness and family vibe, Natalie appreciates the company’s culture of innovation, its agility and senior management’s open-door policies.
“In a way it never actually feels like I’ve worked for the same company all this time, because there have been mergers and acquisitions, new CRM systems, and of course an ever-evolving succession of new product offerings. Within our industry, technology changes so quickly that sometimes it’s challenging to keep up.
“It means that yes, you’re on your toes, but it also means that you’re always offering, or preparing to offer, something relevant. The next thing is always coming along, which is fun and enjoyable. And so that’s a great thing about my job – there’s never a dull moment, and my work is always interesting!”
Natalie believes that the world is at the next phase of a massive change with the advent of artificial intelligence (AI).
“This will affect the work of anybody who’s selling tech and services – it’s the next evolution! And in the technology world, if you’re not on the bandwagon with what’s happening, you’ll be left behind. If Vox had never launched that first cloud PBX, where would our telephony division be today?”
“Technology like art is a soaring exercise of the human imagination.” – Daniel Bell
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