A decade ago it would have been impossible to envisage exactly how the internet was to change the way we live and operate. The only safe prediction for the next decade is that the evolution of internet-based technology isn’t over and will remain in a constant state of evolution.

As internet based technologies and applications proliferate the marketplace, changing us socially, we continuously experience a greater demand for enabling these platforms to run faster and more efficiently.  So, whilst we may not know what our lives are going to look like in ten years from now, we do know that we need to constantly prepare for it, so as to enable it and grow with it.

Demand for connectivity is growing allowing us to work differently and interact differently. The more connectivity we consume, the faster we require it to work.

Fibre optic internet, unlike ADSL allows for instant, uninterrupted and fast connectivity that is redefining how internet connectivity is being experienced.

Whilst there is nothing wrong with ADSL, Fibre Optic Internet and LTE, has made a massive difference in the business world because they are much faster and businesses have felt that they experience less downtime which means better efficiency and profitability.

Cost has been a major barrier to entry but as the demand for faster connectivity rises, costs will be driven down enabling further growth.

It just takes reflecting over the past decade to realise the reality of a life we a living now, one we would never have imagined back then to understand how far we have come.

Some examples of how this access, speed and connectivity has impacted our lives includes how, with access to the internet, more people are being banked, allowing for the rise of Africa’s middle class. More people are able to shop online contributing to growth in the retail sector. News is more easily accessed allowing us to become involved with the world in real time.

Fundamentally, connectivity allows us to do many things differently, that didn’t seem possible a decade ago.

There is little point resisting the evolution of internet based technologies and the rapid evolution of our society, because as technology evolves, societies evolve and people evolve. Not accepting this evolution means falling behind and rendering yourself vulnerable to being viewed as inefficient and unable to cope.

We are living a reality we would never have imagined. Growth at an exponential rate of internet users has demanded it become faster, more affordable and more available.