Costs of a Data Breach to Your South African Business

Money, reputation, customers: A cyberattack is costly in multiple ways

It’s estimated that cyberattacks will cost the South African economy R2.2 billion in 2025. That’s according to a recent Vodacom Business report, which revealed that 80% percent of South African businesses had experienced a cyberattack during 2024.

These are incredibly high numbers.

Firstly, the fact that 8 out of every 10 local businesses was attacked last year underscores the persistence and determination of cybercriminals as they attempt data breaches.

As for the resultant costs of a data breach – R2.2 billion – these add up in a number of different ways, both directly and indirectly.

 

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Firstly, there’s the ransomware that must be paid if the cybercriminals succeed in breaching an organisation and encrypting its data. The attackers then demand a ransom to provide the decryption key and restore access, sometimes threatening to leak stolen data if the payment isn’t made.

Even if the organisation pays the ransom, this is not always a guarantee that the decryption key will be handed over. It seems that there isn’t always ‘honour among thieves’.

In addition, there will be incident response and recovery costs to pay, with significant expenses for hiring in consultants to carry out recovery efforts, forensic investigations and system restoration.

But these direct costs aren’t the end of the story – indirect costs are also incurred as a result of a successful cyberattack.

This includes through operational downtime, leading to lost productivity and revenue; reputational damage, causing potential new customers choosing to go elsewhere; and legal and regulatory costs, with companies facing possible fines from regulatory agencies for failing to protect sensitive data (and there may even be lawsuits from affected parties).

 

Costs of a Data Breach in South Africa

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Over the past two years, advancements in artificial intelligence and machine learning have equipped cybercriminals to orchestrate and successfully execute sophisticated cyberattacks. From phishing, malware, ransomware, identity theft, hacking, social media fraud to social engineering, cyber threats are no longer simply a technology problem but a business problem.

South Africa is no exception – we were recently ranked as being the number 1 target for cyberattacks in Africa. No matter its size, every business is a possible target for cyberattackers[1].

Other frightening statistics include the following:

  • 40% of ransomware attacks in Africa recently occurred in SA; and
  • We also claimed 35% of infostealer incidents across the continent.

 

Factors contributing to SA’s #1 position as most attacked country in Africa include:

  • A lack of cybercrime investment;
  • Ineffective law enforcement prosecution; and
  • Lack of awareness.

 

Cybersecurity incidents on government bodies, such as the South African Weather Service and the National Health Laboratory Service, and well-established brands like Dis-Chem, show how vulnerable local organisations can be in the face of these rising threat levels.

 

How to Reduce the Expected Cost of a Data Breach

Organisations that proactively reduce their attack surface and improve recovery capability materially lower the potential cost of a breach. Focus on four priority areas:

Prevent

  • Deploy layered defences (endpoint protection, firewall, email security and web filtering).
  • Train staff regularly on phishing, social engineering and secure practices.
  • Apply strong access controls and multi-factor authentication.

 

Detect

  • Implement continuous monitoring and logging to identify anomalous behaviour quickly.
  • Use managed threat detection services where in-house capability is limited.

 

Respond

  • Maintain a tested incident response plan with defined roles, communication templates and escalation paths.
  • Engage forensic and legal partners on retainer to reduce response time.

 

Recover

  • Ensure immutable, tested backups and documented recovery runbooks.
  • Use segmented network design and least-privilege policies to limit lateral movement.

 

Protecting Your Organisation from Cyberattacks

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firewall is your network’s first line of defence against the cybersecurity threats of the public internet. You could think of firewalls as the gatekeepers to the public internet for your network users, filtering out threats and enabling them to connect safely to the sites and applications where they need access to do their work.

Existing as both hardware and software, firewalls are designed to restrict access to your organisation’s sensitive data while helping you monitor your network for suspicious activity.

Too many organisations still see cyberattacks as an irrelevant global problem, not a high-risk local threat. It’s imperative to make sure that your company has the necessary defence mechanisms in place, starting with identifying the risks and implementing an incident response plan.

Contact Vox and Sophos to find out more about how we can assist you.

 

Frequently Asked Questions

What is the typical data breach cost for South African businesses?
Data breach cost varies widely, but South African firms face direct and indirect losses including ransom payments, recovery, legal fees and reputational damage, often totalling tens of thousands to millions of rand.

How does ransomware affect data breach cost?
Ransomware dramatically increases data breach cost through demanded payments, extended downtime, forensic investigations and possible double extortion, as well as the risk that paid ransoms do not yield reliable decryption.

Are small businesses in South Africa at risk of cyberattacks?
Yes, small businesses are frequent targets. This is because limited budgets, weak defences and lack of awareness make them vulnerable, increasing the likelihood of high data breach cost and reputational harm.

What are the most common cyber threats facing South African businesses?
Phishing, malware, ransomware, identity theft and social engineering are most common, driven by AI‑enhanced tactics and posing major challenges for cybersecurity South Africa across sectors.

How much does operational downtime add to the overall data breach cost?
Operational downtime can multiply losses through lost revenue, reduced productivity and contractual penalties, often matching or exceeding direct remediation costs in severe incidents.

Is paying a ransom a reliable way to restore data?
No. Paying a ransom is risky, because attackers may not provide decryption or may demand more, and paying can increase overall data breach cost and legal or ethical complications.

What indirect costs should businesses anticipate after a cyberattack?
Anticipate indirect costs like reputational damage, customer churn, regulatory fines, legal claims, increased insurance premiums and long‑term loss of market trust, all contributing substantially to data breach cost.

What practical steps reduce data breach cost and improve cybersecurity in South Africa?
Implement firewalls, regular backups, employee training, incident response plans and patch management; invest in monitoring and third‑party partnerships to lower data breach cost and strengthen cybersecurity South Africa defences.

 

 

 

[1] Source: Newzroom Afrika

Microsoft Family and Personal Licences Unlock the Power of Ai

The speed at which artificial intelligence (AI) has transformed from being a niche technology into a mainstream tool these past few years is astonishing. The key differentiator in the recent AI journey has arguably been the introduction of ‘generative AI’, meaning a type of AI that can create new content and ideas, including conversations, stories, images, videos and music.

Artificial intelligence is the broader concept of making machines more human-like. It includes everything from smart assistants like Alexa, chatbots and image generators to robotic vacuum cleaners and self-driving cars. Generative AI is a subset that generates new content meaningfully and intelligently.

Generative AI has been a major step-up from the relatively simple chatbots that we’ve been used to for a while now. For some people, it’s exhilarating and for others, a little intimidating.

In this article, we look at Microsoft Copilot – a generative AI chatbot developed by Microsoft – and how it can help people in their work and home lives with the Microsoft 365 Personal and Family plans.

But first, let’s take a quick glance at how we got to this point.

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From ELIZA to LLMs

The history of generative AI dates back further than you might think, to the 1960s in fact. The first historical example of generative AI was called ELIZA, created in 1966 by Joseph Weizenbaum, a computer scientist and professor at the Massachusetts Institute of Technology (MIT). ELIZA was a talking computer program that would respond to a human, using a natural language and responses designed to sound empathic. We could say that ELIZA was the first chatbot!

weizenbaum at computer w eliza | Vox | Microsoft Family and Personal Licences Unlock the Power of Ai
Image courtesy https://www.cbc.ca/radio

 

The transition from basic chatbots to advanced platforms like Microsoft Copilot represents a shift from rule-based interactions to large language model (LLM)-powered conversational AI.

Microsoft explains that LLMs: ‘are advanced AI systems that understand and generate natural language, or human-like text, using the data they’ve been trained on through machine learning techniques.’

Traditional chatbots are limited by their predefined scripts, while today’s generative capabilities allow for context-aware and human-like responses, enabling more natural and flexible interactions.

Let’s fast-forward to the 21st century. In November 2022, OpenAI introduced ChatGPT, a generative AI combined with large language models. This was closely followed by Microsoft Copilot in 2023.

The combination of generative AI training with large language models has resulted in artificial intelligence that is able to think and reason. With today’s ‘smarter chatbots’, we’ve achieved a new level of artificial intelligence – they can perform research; support reasonably good writing; and generate realistic videos, audio and images.

So how can Microsoft Copilot help you and your family members?

 

Technology Working Smarter for the Whole Family

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Microsoft 365 Copilot is now available in Microsoft 365 Personal and Family plans.

It’s an AI-powered assistant built right into the Microsoft 365 ecosystem – a digital assistant designed to help you with a range of tasks and activities. It’s not just a chatbot bolted onto Office but instead can interact with your content, understand context, and execute complex tasks using your data securely.

You could think of it as a digital co-worker that understands your documents, spreadsheets and conversations, and then helps you work faster with automated ideas.

Microsoft Copilot can create drafts of content, recommend different ways to reword something you’ve written, suggest and insert images or banners, create PowerPoint presentations from your Word documents, and many other helpful things.

With your licence, enjoy intelligent features like:

  • Smart suggestions for faster document creation and editing;
  • AI-driven insights to help you stay organised and make informed decisions;
  • Enhanced security with AI-powered threat detection for peace of mind; and
  • Personalised experiences tailored to your preferences and usage patterns.

 

From seamless collaboration to smarter everyday tools, Microsoft’s AI integration ensures that you get the most out of your Personal and Family plans.

Bring the future to your fingertips with cutting-edge AI features included in our Family and Personal licences. Whether you’re managing household tasks, boosting productivity, or exploring creative projects, our AI-powered tools are designed to simplify your life and elevate your experience.

Choose a Family or Personal licence today and step into a world where technology works smarter for you – and the whole family!

Please Call “Someone” – Understanding The Role of ISPs in How We Connect

There was a time when making a call was delightfully straightforward: dial, ring, hope. For many of us in South Africa the SMS “Please Call Me” was part poetry, part panic and entirely human — a tiny message that wrapped an invitation, a plea or a dramatic update into a handful of characters. Those little messages told whole stories: “No airtime”, “Call me now”, “Dad has phone.”

Fast forward to now and everything’s changed. Voice is no longer a simple circuit-switched thing handled by telcos alone. It’s wrapped inside data — Teams meetings, WhatsApp calls, Zoom, VoIP — and your ISP (Internet Service Provider) is the pipeline carrying all of it. It all comes down to understanding the role of ISPs and how they quietly became one of the most important players in how we connect, work, and socialise.

Understanding the Role of ISPs

The “Please Call Me” may have been an SMS, but today’s equivalents are data messages: a missed WhatsApp call, a Teams ping, a video invite. Under the bonnet, these are streams of data that ride on the network your ISP provides. That’s why when your data is flaky, your call might sound like you’re speaking from inside a tin can.

Put simply: the shift to data-first communications means ISPs don’t just provide Internet — they determine the quality of your voice and video experience.

What an ISP actually does (short and simple)

At a basic level, an ISP connects your home, phone or office to the wider Internet. But there are a few specific roles that make the difference between “Hello?” and “Crystal clear”:

Last‑mile access and coverage

  • The “last mile” is the physical link from your house or building to the ISP network. This could be Fibre, Fixed Wireless (LTE/5G), Satellite or older copper. Where you live and which access type is available has a big effect on reliability and speed.
  • Coverage matters. If your suburb has multiple Fibre providers or a good wireless footprint, you’ll have more options and often better service.

Data carriage, prioritisation and latency

  • ISPs carry your packets — the tiny chunks of data that make up calls, messages and streaming. How they route, queue and manage those packets affects latency (delay), jitter (variability) and packet loss — the three things that kill call quality.
  • Some ISPs offer prioritisation services (Quality of Service, or QoS) for voice and video. That means your Teams call can be given priority over a background file download — a practical difference when everyone’s using the network.

Value‑added services and managed voice

Why your ISP matters for voice, video and work from home

If you work from home, teach online, or game in the evenings, your ISP will either make your life easier — or test your patience. Here are a few key reasons:

Consistency
A good ISP delivers consistent speeds and low latency. That means fewer dropped calls and less frustrating “you’re on mute” moments.

Support
When something goes wrong you want competent 24/7 support that understands voice and data interactions. Managed voice customers benefit from monitoring and fraud protection, so outages are noticed and acted on before they cause chaos.

Resilience and Failover
A knowledgeable ISP will offer failover options: a secondary internet link, or an Active‑Active set‑up for businesses that can’t afford downtime. That’s the difference between “we’ll call you back when the network’s up” and “we stayed online through the outage”.

Cost vs Value
Not all ISPs are the same. Some compete mainly on price; others bundle managed services, monitoring and local support. It’s worth evaluating the whole package — not just monthly rand value.

If calls are poor, here’s what to check first:

  1. Which connection type are you on? (Fibre, LTE/5G, satellite?) Fibre usually wins for stable voice.
  2. How many devices are using the connection? Too many streams = congestion.
  3. Router placement and age — Wi‑Fi still affects call quality even on a fast Fibre link.
  4. Are you using the nearest server for your service (video game or VPN)? Local servers reduce latency.
  5. If it’s business grade, ask your ISP if QoS, VLANs or voice prioritisation are configured.

ISPs aren’t glamorous. They don’t make headlines the way shiny phones or apps do. But they’re the unsung conductors of modern communication: ensuring your voice, video and messages arrive when they should, crisp and uninterrupted. So the next time a Teams call goes silky-smooth, give a little nod to the network quietly doing its job — and if it doesn’t, perhaps the time has come to speak to your ISP.

Frequently Asked Questions

  1. What does an ISP do for voice calls?
    ISPs provide and manage the internet connection that carries VoIP, Teams and WhatsApp calls; they influence latency, packet loss and prioritisation which determine call quality.
  2. Why is Fibre often better for voice than wireless?
    Fibre offers symmetric speeds and low latency with less congestion, so voice and video streams are more stable than many wireless links.
  3. Can my ISP improve my existing call quality?
    Yes — via QoS settings, managed voice services, upgrading last‑mile access, or by recommending and installing a better Wi‑Fi solution.
  4. What is VoLTE and does my ISP control it?
    VoLTE sends voice as data over 4G; it’s delivered by mobile operators but the ISP or fixed access provider still affects the overall experience if you connect via mobile‑to‑Wi‑Fi handover.
  5. Who do I contact if calls keep failing?
    First check your router and local setup; if problems persist, contact our 24/7 support.

Enabling People Through Technology

People of Vox: Spotlight on Natalie van der Merwe

“Technology is best when it brings people together.” ~ Matt Mullenweg

As the Vox Head of Products: Telephony, Natalie van der Merwe is another long-serving Vox employee who embodies so much about what makes the company great. She’s smart as a whip, innovative in her thinking, excited about technology and how it can empower people’s lives, and an all-round ‘Just Plain Nice Person’ who is loyal to the core. As such, she embodies many of Vox’s values and is a great fit within our ‘work family’.

Natalie also played a significant role in facilitating remote and hybrid working arrangements for so many Vox customers when Covid struck the world in 2020 – more on this later!

Having joined in July 2008, she’s now clocked up 17 years at Vox and is surprised to find that the next big milestone – 20 years – isn’t that far off. Let’s dive into Natalie’s pathway at Vox.

 

The Journey to Date

“The great growling engine of change – technology.” ~ Alvin Toffler

“I feel like I’m part of the furniture at Vox now,” says Natalie with a smile when we talk about her recent 17-year work anniversary. “Actually, no – not part of the furniture, because the furniture’s come and gone more than I have!”

Natalie cropped2 | Vox | Enabling People Through Technology

She explains that “Telephony is just another word for PBX, really. So it’s always been PBXs since I started with Vox, with my role and the parameters changing over time.”

Natalie started at Orion Telecom, in 2008, which was then bought by Vox. Before that, she’d been in the PBX industry since 2000. “When I joined, I discovered that, while Orion was trying to get into the PBX industry, they were still very newly in this space, so I was able to put my experience to good use in helping to build up this new side of the business.”

Since then, says Natalie, Vox has probably offered its customers over 10 different types of PBX solutions while she’s been on board. Her passion and talent meant that she moved swiftly from starting out as a PBX Product Manager to becoming a Senior Product Manager, and then promoted to Head of Products: Telephony.

 

From Hardware to the Cloud

“Our business is about technology, yes. But it’s also about operations and customer relationships.” ~ Michael Dell

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“When I first started in this industry, even before my Vox days, telephony was very much a hardware business,” says Natalie. “A PBX was something that you sold – it got installed at the customer’s office and everybody could see, touch and feel it. And then we had an evolution!

“I remember that I was about two or three years in at Vox – around 2010 / 2011 – when we launched our first cloud PBX, which was challenging for me at the time – and no doubt for most of my industry peers – because I’d never been involved with cloud PBXs previously But, as technology marches continually forward, we made the shift.”

Natalie clarifies that from Vox first starting to sell cloud PBX systems, up until early 2020, there was still a significant amount of hardware being sold. “However,” she notes, “at the same time, there was also a serous chip shortage globally, which was a really big issue, because many of the components of the products that I sold needed these chips to function.

“Simultaneously, the word was starting to spread about the advantages of cloud telephony options, with its features that included video calls, remote working and mobility. And then, of course, Covid arrived, with the result that everything just speeded up – significantly!”

Before the first whispers of a frightening new global pandemic started doing the rounds in early 2020, Natalie and her team had already been looking into cloud PBX options, which was to prove highly fortuitous.

 

The Covid Pandemic Kicks Cloud PBX into Play…

“What new technology does is create new opportunities to do a job that customers want done.” ~ Tim O’Reilly

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“I’d started looking at a couple of cloud PBX competitors, and we’d done some testing. I’d even started out some research and development (R&D) projects before Covid loomed. And so, when it did arrive, we were able to move very quickly, launching around July / August 2020.

“When you think that we went into lockdown at the end of March that year, it was just four months later that we were able to launch and offer our customers fully tested and researched cloud PBX solutions to help South Africans continue working remotely, as efficiently as possible.”

Four months is an astonishingly short timeframe in which to launch a new product!

Natalie continues: “We sold our first PBX solutions as semi-cloud. After that, in just under a year, we went completely cloud-based, and we haven’t looked back! It provides all the functionality to facilitate ease of remote working, and everything a business needs for unified communications, with its core components of voice calling, messaging and video conferencing.

“Those phrases were such buzzwords just 10 years ago, but they really started coming into play in South Africa for us during Covid. At Vox, we were very proud to be able to help South African businesses and individuals carry on thriving during Covid and beyond. Having the right technology and tools really can make life better.”

 

On the Home Front

“Innovation is the outcome of a habit, not a random act.” ~ Sukant Ratnakar

Moving away from Natalie’s work persona, we find that she has an interesting heritage, with her father being South African ‘to the core’, and her mother born in Italy. Natalie herself was born in the small Karoo town of Beaufort West, where she lived with her parents for the first year of her life.

“My mom came over with her parents on a ship from Italy – as you did in those days – when she was about four or five. I’ve gone over to see where she originally came from, and where my grandparents lived, which was very special. “I’m also married – to my high school sweetheart – and we have a beautiful 15-year-old daughter who keeps us very busy, as all teenagers do.”

Besides doing some very worthy charity work in her spare time, Natalie relaxes and unwinds with a group of friends who all like to craft. “We get together every couple of months to do something creative. So far it’s involved a lot of painting, for example we’ve painted welcome mats, canvases, bags… We’ve also tried out lipstick making, a macrame class, making chocolate truffles and doing ‘zentangling’… It’s nice to just de-stress and have a good laugh with your friends.

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“I still do ‘zentangling’ in my spare time, which is so much fun! It’s actually just scribbling, but you get patterns and you create… Instead of scrolling on my phone at night, I grab a book and the zentangling is a great way to clear my mind a little bit.”

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Natalie works from home three days a week and is at Vox’s Johannesburg head office for the other two, an arrangement that suits her. “It’s great to have the option of really getting through my work while I’m at home,” she clarifies, “but those couple of days in the office also serve to re-connect with my colleagues, and experience the company’s energy and friendly vibe. I’m very fortunate to work with team members who are very hands-on and helpful, and always happy to learn new things.

“I think that Vox’s employees are one of the company’s greatest strengths – our culture is one of hard work, but also being prepared, always, to reach out a helping hand whenever anyone has a need.”

And of course, it’s partly thanks to Natalie and her team that Vox employees – and customers – have the option of being able to work from home in the first place, using Vox’s cloud-based telephony and unified communications solutions!

 

A Constantly Evolving Journey

“It’s not that we use technology, we live technology.” – Godfrey Reggio

As well as Vox’s friendliness and family vibe, Natalie appreciates the company’s culture of innovation, its agility and senior management’s open-door policies.

“In a way it never actually feels like I’ve worked for the same company all this time, because there have been mergers and acquisitions, new CRM systems, and of course an ever-evolving succession of new product offerings. Within our industry, technology changes so quickly that sometimes it’s challenging to keep up.

“It means that yes, you’re on your toes, but it also means that you’re always offering, or preparing to offer, something relevant. The next thing is always coming along, which is fun and enjoyable. And so that’s a great thing about my job – there’s never a dull moment, and my work is always interesting!”

Natalie believes that the world is at the next phase of a massive change with the advent of artificial intelligence (AI).

“This will affect the work of anybody who’s selling tech and services – it’s the next evolution! And in the technology world, if you’re not on the bandwagon with what’s happening, you’ll be left behind. If Vox had never launched that first cloud PBX, where would our telephony division be today?”

“Technology like art is a soaring exercise of the human imagination.” – Daniel Bell

 

Natalie art 1 | Vox | Enabling People Through Technology

Your Company’s Telephony Needs: the Right Choice

Considering the differences between traditional and hosted PBX

Even in today’s digital business world, Voice remains a key element in the overall communications offering, and so it’s important to make the right choice for your company’s telephony requirements. This includes whether to choose traditional on-premises PBX or hosted PBX (in other words, cloud solutions).

Being able to speak to a person – rather than engaging with a chatbot or following text-based or voice-activated instructions – allows both a customer and the organisation’s representative the chance to convey the right tone of voice, which sometimes means the difference between a successful sale or retained customer, or lost possibilities. Talking over the phone can also help to build good customer relationships.

In this article, we consider the differences between traditional PBX and hosted Voice. Both options can provide effective and reliable company phone systems that offer different benefits, and each have pros and cons for different business scenarios.

Before we go into more detail on the different telephony systems, let’s look at different factors to take into consideration.

 

Questions to Consider for your Business

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When it comes to choosing your Voice communications platform, there are many things to factor in, such as the size of your business, existing infrastructure, budget constraints, the number of remote offices, the level of your technical expertise, your tolerance for being dependent on service providers, and more.

And so, when trying to decide between traditional PBX or hosted Voice, you could ask yourself the following questions:

  • Budget: How much money is available and what’s your preferred purchasing model?
  • Maintenance and upgrades: Does your business require full control of your business phone system or will a managed service model be workable?
  • Scalability: Do you foresee significant changes in your number of employees in the future?
  • Security and compliance: Are your IT staff capable of maintaining the system?
  • Features and futureproofing: Does the system of choice offer modern features, or can it adapt to emerging technologies to ensure long-term relevance?

 

Bearing these issues in mind, we next discuss on-site (traditional) PBX versus hosted PBX options.

 

On-site PBX: Where It All Began

Alcatel Lucent | Vox | Your Company’s Telephony Needs: the Right Choice

Private Branch Exchange (PBX) has been used for decades between employees and customers, with the PBX hardware installed on-site. The business purchases and owns the phone system hardware, networking and server equipment, and your IT staff take care of all the updates and maintenance regarding the system. The calls are routed through traditional phone lines as well as SIP trunking[1].

  • Budget: On-premises PBX systems usually require a higher initial investment in equipment and installation costs, and maintenance and upgrades will also need to have costs factored in.
  • Maintenance and upgrades: On-premises PBX systems require on-site technical support. This can lead to operational disruptions and additional labour and parts fees.
  • Scalability: Expanding an on-premises PBX can often require physical hardware or licensing additions, which could lead to incompatibility issues between the current PBX version and the latest software updates, resulting in costly, unplanned upgrades or system downtime.
  • Security and compliance: On-premises PBX systems allow companies to directly manage the security policies of their hardware but are more susceptible to data breaches if these policies are not managed correctly. This includes risks from outdated software and weak passwords. On-premises PBXs also require physical security measures to protect them from unauthorised access. This would include secure rooms, surveillance and restricted access, which in turn could be more costly and complex to manage.

 

Key takeaways: On-premises PBX systems can be more suitable for larger corporations with big budgets and space to host the physical hardware, as well as having the resources to manage and maintain the system. Housing the PBX system on-site brings an organisation maximum control over business communications, which might be a better fit for companies with complex and / or secure communication needs.

 

Hosted PBX

PBX Featured resized | Vox | Your Company’s Telephony Needs: the Right Choice

A Hosted PBX solution is a telephony solution where the PBX infrastructure is hosted in the service provider’s Cloud or network. Instead of using traditional phone lines, it relies on internet connectivity, more commonly known as VoIP (Voice Over Internet Protocol).

  • Budget: Cloud PBX generally involves a lower initial setup cost because it needs minimal physical infrastructure. Due to economies of scale, providers can offer Cloud PBX services at a nominal monthly fee, making it cost-effective for businesses with limited capital, and easy to budget for with a predictable monthly fee. A reliable Internet connection is a critical core cost factor.
  • Maintenance and upgrades: A cloud-based PBX system is maintained and upgraded by the service provider, and this remote management makes sure your cloud solution is always up to date with the latest features and security patches, with minimal downtime for the business.
  • Scalability: A hosted PBX solution allows businesses to add or remove services as needed, providing greater flexibility and cost savings without software compatibility issues or platform limitations.
  • Security and compliance: With cloud PBX solutions, it’s the responsibility of the vendor to ensure that the systems adhere to the latest security standards and compliance regulations, including the Protection of Personal Information (POPI) Act. Most cloud PBX providers implement advanced security measures to protect the data and prevent intrusions.
  • Redundancy: With the PBX in the cloud, a reputable vendor will implement multiple layers of redundancy, which are not available with on-site PBX systems. These include platform replication across geographically distributed data centres, redundant network paths between data centres, automatic failover mechanisms, and continuous system monitoring to aid in ensuring high availability and minimising the risk of service disruption.

 

Key takeaways: Due to ongoing advancements in Cloud technology, Cloud PBXs offer more advanced features than traditional PBXs, without the complexity of on-site installation and maintenance. They provide higher cost savings, minimal hardware requirements, and a wide range of useful functionalities. Cloud phone systems also allow your employees to work remotely, enabling employees to stay connected from anywhere they have internet access.

 

Your Business Communications and Vox

When it comes to the choice between traditional on-premises versus cloud PBX systems, there are many things to factor in, such as the size of your business, your organisation’s technical expertise levels, the number of remote offices, your preference for in-house or managed service providers, and more.

Whatever your preferences and requirements, Vox has a solution geared to assist your company, and its present and future needs. We look forward to hearing from you for more information on choosing the best PBX offering for your organisation.

[1] Session Initiation Protocol (SIP) trunking is a digital method of making and receiving phone calls and other digital communication over an Internet connection.

When Dynamite Comes in Small, Very Passionate Packages

Meet our Experts: Spotlight on Shirley Cross 

At Vox, we value, support and actively engage people with the levels of expertise that we require to keep us moving forward as a company. In this edition of ‘Meet our Experts’, we find out more about Shirley Cross, who works in the Project Management Office as the National Programme Manager. Her dedication as a Vox manager, and her passion for both the company and life itself, make her a force to be reckoned with!

Here is a multiple-choice question – please choose the correct answer from the following options below.

Vox National Programme Manager in the PMO Office, Shirley Cross, has been with the company for:

  1. 30 days
  2. 5 months (30 weeks)
  3. 5 years (30 months)
  4. 30 years.

Well, you guessed it: the correct answer is D – 30 years! – and Shirley’s anniversary date is today, 07 August 2025. Happy Work Anniversary, Shirley – huge congratulations!

johannes w qaIQk1TVon8 unsplash resized | Vox | When Dynamite Comes in Small, Very Passionate Packages

It’s a truly fantastic achievement and an awesome sign of your dedication towards Vox as an employer. We thought this magnificent milestone deserved a special mention here on our ‘People of Vox’ platform, and so we made sure to set aside time to find out more about this small lady (Shirley is very petite!) with the gigantic work ethic.

Shirley joined the company in 1995 as an office administrator, becoming one of only 15 staff members at that time. She’s since seen Vox grow to its current position as one of the country’s leading internet service providers (ISPs), with a mission to bring great connectivity at a fair price to all South Africans.

Today, Shirley is a vital, and very busy, cog in the well-oiled machine that is the Vox Project Management Office, which is an integral part of the company.

 

PMO: A ‘Perfectly Managed Operation’

Shirley clarifies that the PMO is responsible for ensuring that customer projects are delivered on time and with the highest level of care. She explains: “When I refer to a ‘project’, I’m specifically talking about a customer order that originates from a salesperson. Once the order is vetted, it’s assigned to a project manager, who becomes accountable for coordinating all parties involved to fulfil that order. In essence, we operate in a dynamic and fast-paced order fulfilment environment.”

She adds that the PMO is structured into various teams across the country and organised according to a tiered system.

“This tiered structure not only supports efficient service delivery but also creates clear growth opportunities for our project managers,” Shirley explains. “A project manager can progress from handling consumer-based orders or corporate single-site installations in a fast-turnaround environment, to managing complex, high-value enterprise-level or Tender projects. For example, someone may begin by supporting individual customers, then move on to SMEs, and eventually to large-scale enterprise clients.

“We invest heavily in training to develop our project managers, ensuring they uphold our Project Management Standards and are fully prepared at every stage of their career journey. At the same time, we place strong emphasis on delivering consistent service excellence, whether we’re serving an individual or a large enterprise. What’s important to me is that every project manager understands they have room to grow and is equipped with the right tools to succeed.”

 

Embracing Both Challenges and Family

And speaking of growth, Shirley is now the National Programme Manager.

“Amongst other things, my focus now includes ensuring that our project managers across the country are fully empowered to deliver such excellent service that Vox customers will never want to leave,” she shares enthusiastically.

“I started out in Durban, where I grew up. Back then, we were just a small team, and everyone pitched in wherever they could. I remember the late nights, sitting on the floor folding invoices by hand, franking them to post to customers. Those were also the times we’d share all the juicy stories! and I truly cherished those moments – it was such special times. I worked across several departments, from planning to debtors and creditors, until eventually I felt it was time for a new challenge. After a few conversations with our director at the time, he gave me the incredible opportunity to transfer to Johannesburg. And that’s when my real journey began.”

Shirley and Eugene resized | Vox | When Dynamite Comes in Small, Very Passionate Packages
Shirley and Eugene Smit

But the move wasn’t without its difficulties, as Shirley explains: “I found it challenging to be without my family at first, especially during the first six months, but after the first year of persevering, I was definitely happy to call Johannesburg my home. I have loved being part of this vibrant city ever since. The initial challenges in my move from Durban to Johannesburg have most definitely been worth it for me.”

Family is very important to Shirley, and with some of her family members now also in Gauteng, and others remaining in Durban, she takes time to stay in touch through regular visits. She’s one of five siblings and they remain close.

Shirley and her mum resized | Vox | When Dynamite Comes in Small, Very Passionate Packages
Shirley and her mum

“My family is my number one support,” she smiles. “I call them my cheerleaders! I wasn’t blessed with kids, myself, but within my family I adore my nieces and nephews – and their children in turn – to bits.”

And of course she has her ‘surrogate kids’ at work also.

 

The ‘Family at Work’

Shirley and colleagues resized | Vox | When Dynamite Comes in Small, Very Passionate Packages
Shirley and her colleagues in 2025

“I enjoy liaising with the different age ranges within the Vox PMO,” says Shirley. “I make a point of actively engaging with their mindsets, their thoughts and experience, including the younger members in our PMO management team. I believe that people from different generations can think very differently from each other, and it’s a strength when people in the same company can benefit from the knowledge and thought processes of different generations – it’s another form of diversity.

“I’m so happy to have different ages within my working environment, so that I learn from the younger generations as well as having the youngsters learning from me – they give me significant strengths and insights. It’s good to have that balance in your team and that’s what I have.”

Shirley says that it takes time for her to trust people but when she does, “Our friendship will then be for life! For example, Diana Prenner, who is the Vox Marketing Manager for PR and Events, has also been at Vox for a significant time frame, and we’ve been friends almost from her first day, which means we’ve now been friends for about 20 years!”

Shirley and Diana | Vox | When Dynamite Comes in Small, Very Passionate Packages
Shirley and Diana

It seems like Vox really does have ways in which the work environment is like a family… Away from work, my sources tell me that Shirley is an excellent cook, although she’s too modest to mention this herself. She is also a whizz at party-planning and loves making a celebratory occasion – for people of all ages! – even more special with beautiful decorations, matching balloons and giftbags, all set out according to a pretty décor theme.

Party planning resized | Vox | When Dynamite Comes in Small, Very Passionate Packages
Shirley’s party planning!

She does say that she takes pains to be active in mind as well as body: “I love word games – it’s always been my biggest hobby,” she says. “I used to play Scrabble and other board games with my family very regularly – we played at weekends. I still try to play board games as often as I can.

“I also go hiking, with my family and friends outside work. We find different places to go to, about twice a month, and I enjoy stretching my legs and getting out into nature. I’m sticking to the five kilometre routes for the moment but might start building up my distance over time. And I have relatively recently started playing padel on a more regular basis, which I was first introduced to by some of my work colleagues.”

Shirley and padel resized | Vox | When Dynamite Comes in Small, Very Passionate Packages
Getting into the social sport of padel

[Editor’s note:]

Hang on, so not so much ‘away from work’ then – the Vox PMO department is famous for working together and playing together! 😊]

Staying with the Vox ‘family’, Shirley is most appreciative of the Vox Executive team: “I’m so proud to be part of a company where the top management are always ready to show appreciation for their employees and for work well done. From Nathaniel Govender, Vox’s Executive Head of the Project Management Office, to Vox CEO Jacques du Toit and the entire executive team, they are always ready and willing to show us that they are involved with, and care deeply about, Vox employees.

Shirley and Nate | Vox | When Dynamite Comes in Small, Very Passionate Packages
With Nathaniel Govender

“Certainly it’s true that we get paid to do our jobs, but the gratitude and the respect that they give us as people is worth its weight in gold. I am passionate about my job and Vox, and it’s wonderful to know that in turn, the Vox Executive Team is passionate about looking after its employees. This knowledge means the world to me, and is one of the reasons why I have stayed at Vox for 30 years,” she concludes.

And so from Vox to Shirley, we say once again: Congratulations on this stunning achievement. Your long hours, patience, perseverance and leadership are a shining example of dedication, passion and commitment.

We close with a congratulatory message from Shirley’s manager, Nathaniel Govender, who says: “Congratulations on your 30th work anniversary, Shirls! Witnessing your remarkable growth and unwavering maturity as a leader has been truly inspiring. Seeing your transformation over the years has been a genuine pleasure, and your journey continues to motivate and uplift everyone around you. Your dedication is a testament to the incredible professional and person you are. It sets a great standard for those following and leaves a legacy you can be exceptionally proud of. Here’s to many more years of success and positive impact!”

Making the Ultimate Fibre Connection

If we’re talking connectivity, there’s only one choice worth investing in. It’s fast, it’s future-proof, it’s the ultimate Internet experience. Spoiler alert: it’s Fibre.

Chances are, if you live in any of the major cities (and even most of the smaller towns), you’re living in a Fibre coverage area where a monthly subscription opens a world of unlimited data at the fastest speeds available. Must be nice, right? It is.

If you’re still on the fence, we’re here to tell you that getting connected with Fibre is not as intimidating as it might seem.

 

The A to Z of Fibre

Like all things tech, understanding Fibre involves learning a few acronyms and abbreviations. It starts with ‘C’ – for coverage – which you can check quickly and easily on our website, here:

 

 

 

If you’re covered, you can move on to ‘O’ for Order. Just browse through the packages available on our Vox Shop, find the one that suits your needs and budget and add to cart.

Once your order is confirmed on our side (keep an eye on your inbox for our confirmation mailer), we’ll get in touch with your FNO (Fibre Network Operator) to double-check your details and confirm your line is available.

From there your FNO will confirm an installation date with you. This is where another abbreviation comes in – ONT (Optical Network Terminal). This is what turns your Fibre signal into data. If you have an ONT already installed, congratulations! You’re halfway there.

If not, no worries – your FNO will still install one for you. This process might just take a bit longer overall as they’ll bring the Fibre in from the street and discuss the best place for your ONT to live in your home permanently.

That’s right. Once it’s installed, it stays the property of your FNO and lives at that address. That’s because Fibre is a fixed line. If you move, that ONT stays right where it is – and you’ll inherit a new line at your new address.

Don’t let that be a dealbreaker. We’re here to help you through all the admin and get you connected again if you do need to move. You can read more about that right here.

But let’s not jump ahead quite yet.

Once your line is active, as your ISP (Internet Service Provider), we’ll supply you with a free-to-use Wi-Fi router. You’ll have the choice of either installing your router yourself (we’ve got a handy step-by-step guide, so no stress) or having one of our dedicated Vox engineers install it for you.

And that’s it! Now you’ve made the ultimate connection. But wait, there’s more…

 

Taking Your Home Network to the Next Level

As your ISP, we’re also dedicated to ensuring you get the most from your connectivity experience.

So, full disclosure: As incredible as Wi-Fi may be, it can also be temperamental. Your signal quality can be affected by everything from where you place your Wi-Fi router to the thickness of your walls and regular home appliances like microwaves.

The list is long, but we’ve broken it all down for you here. That’s also why we offer a range of Mesh Wi-Fi devices and ability to strengthen your network as much as possible.

Life can and will happen, and sometimes that means your Fibre going down. If it’s not an area outage or scheduled maintenance, once you’ve checked all the cables from your router to your ONT and switched everything on and off again (laugh, but this does help), just know that with Vox, you have someone to call.

Which brings us to the final abbreviation of your Vox Fibre journey – the VTSC (Vox Technical Support Centre). Our team of experts are available 24/7 to help you troubleshoot any issues you may have.

 

Frequently Asked Questions

What is Vox Fibre for home?
Vox Fibre for home is a fixed Fibre broadband service offering high speeds, uncapped data options, a free Wi‑Fi router and 24/7 Vox Technical Support (VTSC).

How do I check if Vox Fibre is available at my address?
Visit the Vox coverage page and enter your address to see if your area is covered and which packages are available.

Who installs the fibre and the ONT?
Your Fibre Network Operator (FNO) installs the fibre and the Optical Network Terminal (ONT). The ONT remains the property of the FNO and stays at the address.

Do I get a router with my Vox Fibre subscription?
Yes. Vox supplies a free‑to‑use Wi‑Fi router. You can self‑install using our guide or request a Vox engineer to install it.

What if my Wi‑Fi signal is weak in parts of the house?
Weak signal is often down to router placement or walls. Vox offers Mesh Wi‑Fi devices to extend coverage and improve speeds throughout your home.

How do I report an outage or slow speeds?
First check cables and restart devices. If the issue persists and it isn’t scheduled maintenance, contact VTSC for 24/7 support and troubleshooting.

Will my ONT move with me if I relocate?
No. The ONT stays at the original address (it belongs to the FNO). If you move, the FNO will arrange a new installation at your new property.

Are Vox Fibre packages uncapped?
Many Vox Fibre home packages offer uncapped data. Check the specific package terms on the Vox Shop page for details.

 

Answering at any cost

Call centres are increasingly using mobile numbers for outbound calls which is effective but against regulations, making it a costly tactic in terms of reputation and brand perceptions, says Natalie van der Merwe and Andrew King at Vox.

 

The ICASA 2016 Numbering Plan Regulations prohibit the use of mobile phone number ranges such as 082, 083, or 072, for example, for fixed-location services such as call centres. The cost of contravention is as high as R3 million per infringement. Yet, South Africans are enduring a radically increased volume of spam calls and a large percentage of these are from mobile numbers. These call centres are using prepaid SIM cards which have unlimited calling bundles or they’re spoofing mobile numbers to increase their answer rates. Calling back is impossible and reporting them pointless – the numbers are swapped when they’re flagged for abuse.

 

This practice is effective. Call centres adopting these tactics have a 69% connect rate compared with the 29% for landlines. This is an important metric because every connection has an impact on the number of leads generated and each lead rolls through to potentially successful sales.  At a time when the economic situation is challenging, it’s understandable that companies are opting in despite the reputational and financial risks. Currently, the fine is the only real ramification faced by these companies, and a R3 million fine after generating potentially R50 million in revenue is just a drop in the proverbial ocean.

 

While regulations and rulings must change to become even more onerous and rigorous, particularly to protect consumers from the onslaught of spam calls, companies have a choice to opt into a more ethical approach. An approach that minimises the impact of spam on their customers and stands in line with the work that organisations like the Internet Service Providers’ Association (ISPA) and Vox are doing.

 

In April, ISPA asked the Independent Communications Authority of South Africa (ICASA) to take ‘firm action to prevent the unlawful use of mobile numbers by call centres operating from fixed premises’. The company is advocating for the use of legitimate, assigned geographic numbers, supported by ISPs that have a vested interest in protecting consumers and the industry.

 

This is not good practice. Not only does it place an additional burden on the consumer, but it is affecting those who adhere to good practice standards. Companies playing by the rules are not just falling behind but are being tarnished by the same brush – irritated consumers refusing to engage because they’re on their tenth spam call of the day.

 

Change must come from the brands. Adopting ethical best practices with service providers that align with regulations and prioritise brand reputation is the right way forward. It is also the way forward that ensures brands will be on the right side of change when the ramifications of going against regulations become increasingly onerous. They won’t need to adapt their systems or find new ways of managing their contact centre processes because they’ll already be ahead of the curve.

 

For industry leaders, like Vox, taking a stand now is essential. Trusted service providers ensure companies are not exposed to any contravention of numbering or calling practices, offering value for money and contact centre support services that are designed to enhance success rates without compromising on reputation or risk. Choosing to work within a contact centre environment that’s aligned with the law means your business is safeguarding your brand and sustainability.

 

While the mobile numbers do a lot of talking, so do customers, and as word of mouth about poor practices spread, companies that stay on this side of the thin blue line are the ones that will thrive.

Heading Up the PMO with Leadership, Presence and Empathy

Meet our Experts: Spotlight on Nathaniel Govender

At Vox, we value, support and actively engage people with the levels of expertise that we require to keep us moving forward as a company. In this edition of ‘Meet our Experts’, we find out more about Nathaniel Govender, who is the Executive Head of the Vox Project Office (PMO). Known to friends and colleagues alike as ‘Nate’, he is softly spoken and gentle of manner, but always driven to achieve.

Perseverance, persistence and overcoming personal challenges are all part of the journey for Nathaniel. From starting out as a call centre agent in Vox to achieving the level of one of the company’s directors, he is proof that at Vox, talent is always empowered to rise to the top.

Despite some significant difficulties along the way, Nathaniel has never allowed obstacles to suppress his optimistic outlook on life, or dampen his determination for too long.

We take a look at his story and unpack what drives him.

 

Ensuring a Strong Career Foundation

Nathaniel is another of Vox’s longstanding employees, having joined the company in 2005 and then going on to clock up 20 years of loyal and innovative service. Today, he says, his role centres on providing strategic leadership and operational oversight for all customer orders in progress – in other words, the ‘projects’ that give the PMO its name – which are sold across the company.

“I’m responsible for defining the vision, structure and governance of the Project Management Office, while also leading its execution. Ultimately, I hold full commercial accountability for the financial performance of all active orders within Vox,” he explains.

Before joining Vox, Nathaniel’s career evolved through a range of operational and leadership roles that gave him a strong foundation in customer service, technology and project delivery.

He clarifies: “While based at a previous company, I started out as a Call Centre Agent, where I developed a deep understanding of customer needs and frontline operations. I was later promoted to Call Centre Manager, taking on team leadership, performance management and process improvement responsibilities, and from there, I transitioned into the role of IT Manager.”

As IT manager at this organisation, Nathaniel led the implementation and support of critical systems, aligning technology with business objectives. These experiences, which included customer service, operational leadership and IT, equipped him with a holistic understanding of business operations, which he was later to carry forward into more strategic roles, culminating in the founding of the Projects Office at Vox.

However, the trajectory of Nathaniel’s relatively smooth career path was to hit a significant bump when, in late 2004, he experienced a cruel setback in his professional life.

 

Never Give Up…

“I’d love to say that my journey into Vox was a carefully planned progression driven by a passion for operational excellence, customer delivery and technology,” notes Nathaniel wryly, “but the truth is a bit more unexpected. While serving as an IT Manager, I arrived at work one morning to find the office locked and the business liquidated – and just like that, I was out of a job!”

Determined to continue moving forward despite this blow, Nathaniel searched online for the top IT companies in the country, and DataPro (later to become part of Vox) stood out for him.

“I took a chance and sent my CV to the generic info email address,” he outlines, “and to my surprise, I received a reply from the CEO the very next day, referring me to their Helpdesk Manager. That’s how my journey with Vox began: starting over as a Call Centre/Helpdesk Agent. Since then, I’ve grown through the business, eventually founding and leading the Project Management Office in 2016, where I was able to combine everything I’ve learned along the way.”

Nathaniel clarifies that one of his main challenges with the PMO is managing complexity at scale. “Each project involves multiple stakeholders, tight deadlines, shifting priorities and technical variables, often all at once,” he says.

“No two days are ever quite the same, but a typical week for me includes maintaining visibility across multiple active orders while simultaneously keeping teams aligned and customers satisfied.”

Nonetheless, he faces and deals with any challenges in a balanced manner and is highly skilled at staying on top of things while presenting a calm and reassuring manner.

 

Overcoming Obstacles  

And staying with the topic of challenges, Nathaniel is open about having to overcome some personal obstacles along the way in achieving his current position at Vox.

“One of the biggest was obviously starting over from the bottom, after previously holding a senior role, when I re-entered the workforce as a Call Centre/Helpdesk Agent at Vox. It was a humbling experience, both professionally and personally, but it taught me resilience, adaptability and the value of perseverance. Another challenge was proving myself in a new environment without relying on titles or past roles. I had to rebuild professional trust, credibility and influence from scratch.”

To rebuild his credibility within a new organisation, Nathaniel focused on consistently delivering results, being solution-oriented, and never losing sight of long-term growth: “Even when the day-to-day challenges felt like a step backward! However, when I look back, I see that these experiences built the foundation for my leadership today. They made me more empathetic, grounded and driven to create opportunities for others to grow, no matter where they start.”

When we delve deeper into Nathaniel’s personal history, his ability to rise up from challenges makes sense.

He explains: “I grew up in the small, lively town of Tongaat on Durban’s north coast, proudly South African through and through! My heritage is a colourful mix of Indian and Cape Coloured roots, and I was lucky to be raised in a warm, tight-knit community where family came first, hard work was second nature, and there was always a plan B (and sometimes a plan C) thanks to plenty of resilience and resourcefulness.

“That upbringing shaped my character and taught me to never take opportunities for granted. It instilled in me a deep commitment to leading and serving with empathy, staying grounded, and embracing continuous learning and adaptation: qualities that have guided my career and continue to define my leadership journey today.”

Outside work, Nathaniel has always had a passion for the outdoors and sport.
“Growing up, I spent countless hours playing with friends, and that love for activity has stayed with me. These days, I’m an avid padel enthusiast and currently on track to qualify with my Padel MBA, something I’m incredibly excited about!”

(Editor’s note: We mentioned at the beginning of this article that Nathaniel has a gentle manner, but perhaps the one exception is on the padel court, where he is known to take no prisoners! He remains softly spoken though – a gentleman always… )

Nate on padel court | Vox | Heading Up the PMO with Leadership, Presence and Empathy

Moving Forward

There’s an old saying that goes: ‘Every cloud has a silver lining’, and perhaps it’s not too fanciful to imagine this silver lining shining quietly over Nathaniel on that long-ago day when he arrived at his place of work, only to find the doors shut and barred. After all, if not for that rudest of terminations, he might never have landed up working for Vox, which, he says, has been a uniquely rewarding experience.

“What truly sets Vox apart from other ISPs in South Africa is its entrepreneurial spirit, agility and hunger to challenge the status quo,” notes Nathaniel. “We’re not weighed down by too much red tape or legacy thinking. Instead, Vox is constantly looking for ways to disrupt traditional models, whether it’s through bundling services in new ways, leveraging emerging tech, or delivering faster, more responsive support.”

Nathaniel is part of this innovative thinking within the company, and he really enjoys helping others in the workplace to also achieve their true potential.

He explains: “I take immense pride in mentoring and growing people, helping others step into leadership and taking ownership of their work. I’m passionate about building leadership capacity and empowering the next generation of leaders.

“Creating a culture where people can grow, take ownership, and innovate with confidence is important to me – I really enjoy seeing ideas and people transformation come to life. There’s real satisfaction in building something sustainable, not just in terms of projects, but in terms of culture, capability and customer trust,” he concludes.

Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

Online gaming – it’s categorically bad for your kids, right? Or is it…? 

So there you are – having yet another argument with your six-year-old about video games. The last half-an-hour has seen whining, snot-en-trane and threats about who has control over the controller – and that’s just the adults.

portrait little girl upset because game resized | Vox | Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

Your youngster, meantime, is on the brink of a meltdown rivalling the tantrums you last saw during the Terrible Two’s period. Wasn’t parenting supposed to get easier when they were out of nappies and actually sleeping through the night?

You know you have to win this battle because ‘The School Said That Screen Time Must Be Limited to Maximum One Hour Per Day’ in the last newsletter – or something deeply unrealistic like that; but anyway Junior is definitely well over that limit on average every day… And resorting to bribery is going to prove difficult because screentime normally *is* the prize at the end of the bribery equation.

If only there was a game that wasn’t so bad…

 

Everything In Moderation?

Most parents today have wrestled at some time or another with how to manage their children’s daily online screen time, starting with movies and shows, and graduating to online gaming. ‘How much is too much?’ is an ongoing question.

The bad news is that, in excess, online games CAN be bad for your kids. This happens when your children, both younger and older, become too fond of gaming to the detriment of – or even the exclusion of – other ways to occupy themselves in real life. (This, of course, goes for adults as well.) Even the World Health Organization (WHO) has developed a description of ‘gaming disorder’ as an addictive behaviour.

But the good news is that, properly managed, the opposite can also be true, and playing video games can actually be beneficial in some ways for your kids. Here, you can read how a mom of nine sets out some suggested do’s and don’ts around video games and your children.

From a Vox perspective, we wanted to be more specific, so in this article we look at whether playing Minecraft could actually encourage your youngsters in such career path options as architects, engineers and interior designers – never mind graphic designers and software animation.

It seems there just might be a video game that’s actually good for your kids – in moderation, of course.

 

How Minecraft Works

Wiles Minecraft 11 1020x638 1 | Vox | Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

It’s a game where the players can build things with blocks or resources – think Lego, only online, with almost unlimited possibilities – and you work your way up through basic resources to more complex ones. You can choose to work in either a creative mode – where you build virtual structures and worlds – or a survival mode, where you must harvest the materials and try to stay alive without dying. Because of the visual style of the graphics – the little block-like people in motion are really quite funny! – it never really looks very violent (even if someone gets terminated).

imrs | Vox | Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

A description from Minecraft itself is as follows: “Minecraft is a game made up of blocks, creatures, and community. You can survive the night or build a work of art – the choice is all yours.

“…Minecraft has no set goal and can be played however you’d like! This is why it’s sometimes called a ‘sandbox game’ – there are lots of things for you to do, and lots of ways that you can play. If you like being creative, then you can use the blocks to build things from your imagination. If you’re feeling brave, you can explore the world and face daring challenges.”

The ‘mining’ part of Minecraft means removing or taking away, while the ‘crafting’ refers to creating by using materials within the online world. You can progress in the game by scavenging or ‘mining’ blocks of various materials such as stone, wood, iron, gold, emeralds and a whole lot more (if only it was as easy to get precious metals and jewels in the real world!). These are used as the basis for creations, or combined to create more advanced materials, tools and objects.

Players can design houses, cities, and even machines, and so the requisite problem-solving skills include learning how to plan, adapt and experiment. We shared a link earlier to an article giving tips on managing kids and video games in general – here’s another useful parental resource about Minecraft itself.

 

Besides Creativity, What Else Does Minecraft Encourage?

2829340 6515276496 maxre | Vox | Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

Wall-E in Minecraft [courtesy: https://www.gamespot.com/gallery/17-amazing-minecraft-creations-that-will-blow-your/2900-84/#13]

 

According to many educators and child development experts, playing Minecraft can be great for children, if used responsibly. Playing Minecraft supports a range of skills, including:

  • Creativity: Players design houses, cities and even machines, and you can work in a free-form design that just keeps growing, or strictly according to design parameters.
  • Problem-solving: Players learn to plan, adapt and experiment.
  • Teamwork: Being in a multiplayer game encourages collaboration and communication.
  • Computational thinking: By designing and building complex structures and automated systems, players develop their computational thinking skills, learning to break down problems into smaller steps and devising logical solutions.

 

Having been released in November 2011 (the earliest version was released for PC players in May 2009 and was called Cave Game), Minecraft was bought by Microsoft in November 2014 (for a staggering amount of money!).

Microsoft then wasted no time in releasing Minecraft Education in November 2016, a special version of Minecraft created specifically for use in schools, with extra tools and features that allow teachers to harness the fun and creativity of Minecraft to teach everything from reading to chemistry to coding.

Can Minecraft Encourage Career Choices?

Besides the creation and use of Minecraft Education in schools, there are other ways in which Minecraft can help children with learning in a more focused way.

In mid-2024, an event in the United Kingdom showcased the use of Minecraft to explore careers in aerospace, during the annual Farnborough International Airshow of that year. The event, Pioneers of Tomorrow, is a dedicated STEM-focused (Science, Technology, Engineering and Mathematics) event designed to inspire and engage the next generation of aerospace leaders.

During Pioneers of Tomorrow in July 2024, over 300 children played the Skills Miner aerospace game. As they proceeded through each game level, students explored core STEM principles and gained insight into engineering careers by experiencing the different roles from designers to coders, and maintenance engineers to aerodynamicists and stress engineers.

Analysis revealed that playing the game improved participants’ understanding of engineering concepts and left a lasting positive impression, encouraging many to consider a future career in the field:

  • 91 percent of participants said they had gained new insights into engineering; and
  • 87% expressed increased interest in pursuing a career in engineering.

 

fallingwater | Vox | Can Minecraft Help to ‘Craft’ Budding Engineers, Architects and Designers?

Anecdotal evidence is also available for people who say they’ve chosen their career because of a love of playing Minecraft as a child. One such person is Arihant Bhattacharjee, a student in Year 11 at The British School of Beijing, Shunyi – China. He told his story of how he was inspired to become an architect during a Ted Talk entitled ‘From Blocks to Bricks’ – you can listen to his story here. On the design side of life, Lucas Pion believes that playing Minecraft inspired him to become a designer.

While some people don’t agree that Minecraft is necessarily going to lead to a career in architecture and similar design- or building-related careers, others have strongly positive views. James Delaney, who studied architecture at Cambridge University in the UK, says: “Whilst the architects of today grew up playing with LEGO, I have no doubt the next generation will have played Minecraft. People have to stop thinking of it as a game. It’s a CAD tool, and as such it is the most widely used one in the world. We’re looking forward to bridging the gaps between design and reality.”

And then there was the release earlier this year of ‘A Minecraft Movie’, starring Jason Momoa, Jennifer Coolidge and Jack Black. According to a Google Trends analysis, there was a nearly 200% (194.1%) surge in interest around building, design and architecture careers among younger generations, with searches for ‘builders’ alone almost tripling following the premiere of the movie. (We’re not so sure about how many people searched for ‘pink fringed leather jacket’ after the movie’s release but that’s a different conversation.)

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While the jury is out for some, for others the message is very clear: Minecraft can inspire people to pursue careers in architecture, design, and engineering. The game’s creative environment definitely encourages players to experiment with building, spatial reasoning and problem-solving, and these are all fundamental aspects of these professions. It can also act as a stepping stone to more advanced design tools and concepts.

And so back to your kids and the ongoing debate in your home about online gaming time.

Perhaps good advice would be to follow a similar attitude to car pioneer Henry Ford, in the early days of car production lines, when he said: “You can have it in any colour as long as it’s black.”

Ok then.

“Kids, you can play any video game you like, as long as it’s Minecraft.”

Because it’s actually good for you… Have fun!

[Editor’s note: Of course, good gaming requires a fast Internet connection, and Vox is always available to help with your connectivity!]

 

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